Businesses are a necessary part of our world’s economy, simultaneously providing goods and services to consumers that help them live their lives easier while turning profits, paying employees, and drawing the interests of investors. Nonprofit businesses, legally referred to as 501(c)(3) business, are those that run on donations and whose employees don’t receive personal benefits other than reasonable salaries and wages. There are currently more than 1.5 million nonprofits in the United States, 1.09 million of which are charities.
An integral part of charities’ income is donations, with individual donors giving away $258 billion in fiscal year 2014, Without generous, warm-hearted donors, they would not exist — if they did, they couldn’t help needy, disadvantaged people as frequently as they do today. Encouraging and convincing donors to provide as much as possible is directly correlated to nonprofits’ success. Here are four effective means of engaging established and potential donors at your nonprofit’s fundraising programs.
Encourage donors to solicit donations from other attendees
Everybody understands how important donations are to nonprofits’ welfare and how many underprivileged people’s lives can be positively affected. However, many nonprofits reach plateaus in donations, finding it difficult to receive additional sums. Recruiting established donors who don’t work for your not-for-profit (NFP) to encourage people present at fundraising events is an effective way of garnering more donations. This also makes existing donors feel like they’re helping even more than by giving money, as NFPs couldn’t operate without the employees who carry out necessary business functions.
Facilitate in-house mobile donations through a custom mobile app
Smartphones are one of the world’s most popular devices, with seemingly everybody holding a smartphone in their hand in perpetuity. Hire a mobile app developer to create a friendly, easy-to-navigate app that can be used for donations. Reveal the app at a fundraising event and inform attendees that the only way to donate is by using a time-sensitive code within the application. Donors will feel more connected than before, excited that they can help by privately using their mobile phones.
Offer raffle tickets for regular donations
Many nonprofits encourage their affiliates to set up recurring donations through their banks or NFP’s websites to garner maximum funding possible. A majority of these NFPs fail to provide enough incentive to donors for doing so. Informing donors that they will receive increasing numbers of raffle tickets for months donated through recurring payments will help drive donor engagement.
Give away custom cakes, pies, and desserts to donors
Fundraising events typically feature good eats, rewarding donors for their hard work. Have a reputable, top-notch baker decorate tasty desserts with custom messages and provide them to donors at your NFP’s fundraising events.