You’ve decided to go freelance, whether that be as a virtual assistant, a data entry clerk, a web designer, a writer or anything else for that matter.
Maybe you are a blogger or setting up a review site or perhaps you are marketing or selling a product, either yours or someone else’s.
All of these things have one thing in common – you will be making your money online and trying like hell to promote yourself on your website.
You do have a website, right? Even if you think that you don’t actually need a site, you do. And it doesn’t stop there because…
- UPDATE YOUR WEBSITE REGULARLY
It’s not enough to have a website; you also need to update it regularly.
Keeping a website fresh means writing new content and making sure that the links work, amongst other things.
Principally this is to let your potential clients know that, not only can you manage to communicate effectively, but that you are still actually a) open for business and b) alive!
- HAVE A SOCIAL MEDIA PRESENCE AND USE IT CAREFULLY
If you’re touting for business online, not only do you need a web presence, but you need to know how to use it.
A business page on Facebook is a great idea, but do you actually use it to interact with people?
Facebook is social media and there should be a lot of give as well as take. Don’t just use it as a sort of online mega phone to barrack people with. Get involved with online communities and groups relevant to your business or locality.
…But…take care. Remember to be professional at all times and don’t get involved in arguments, spats and flame wars!
- HAVE AN ONLINE PORTFOLIO OF WORK AVAILABLE
Working online does not mean that employers do not suddenly want to check your previous work history anymore.
The more of your work that you can document, the easier it will be to get hired.
Any verification of your former posts, references from clients and proof of qualifications, all boost your chances of finding work more quickly.
- BE RELIABLE
Once you have got your first booking or client, you need to do everything that you can to deliver the goods as promised, on time and on budget.
Don’t worry if you need to ask questions to achieve this properly, but the more reliable you are, the better your chances of getting a re-hire are.
Yes, sometimes problems will occur and you will not be able to do something, but the thing to do is to keep your client informed about this.
- CONSIDER YOUR IMAGE
Whether you are on a job hiring site, or on your own website, it is important to create a professional image.
Do you have a profile photo on your page or site listing? What does it look like? Can your professional page be linked to your personal one? What does that look like?
If a potential client can see you on your Facebook page, falling over drunk, half naked or posting less than savory comments it might harm your job prospects.
All of this should be obvious, but it is still surprising the numbers of otherwise young and supposedly internet savvy people who get caught out on their social media profiles acting like…tits… quite frankly!